Wholesale heat packs are a reliable, high-appeal product for a wide range of retail environments – from homewares stores and lifestyle boutiques to gift shops, pharmacies, pop-ups, and handmade markets.
They combine everyday usefulness with gifting appeal, making them easy for customers to say yes to.
Bulk quantities, flexible options, and clear timelines – we’ll guide you through the process.
Quick Summary
Sabine & Sparrow supplies wholesale heat packs to retail stores, boutiques, lifestyle shops, and market sellers across Australia. Our reusable, Australian-made heat packs are shelf-ready, giftable, and designed for long-term use – making them a strong fit for both permanent retail and temporary selling environments.
Common Challenges for Retailers Stocking Heat Packs & Comfort Gifts
Stocking heat packs isn’t just about making a sale – it’s about choosing products that earn their place on the shelf.
Retailers need comfort and gifting items that suit a wide audience, align with conscious retail values, and continue to deliver value beyond the first purchase.
Many heat packs sell once, but don’t justify long-term shelf space
Disposable options, novelty items, and heavily branded products are often forgotten after purchase and increasingly clash with customer expectations around sustainability.
Range fit is just as important as sales
Retailers need comfort products that suit a wide audience and sit naturally within wellbeing, lifestyle, and gifting collections — without medical claims, complicated explanations, or short product lifespans.
Reusable heat packs offer a clear solution
They’re familiar, easy to understand, and designed for everyday use. For retailers, this means a low-friction product that supports repeat purchasing, aligns with conscious retail values, and delivers lasting value instead of disposable convenience
A Reliable Choice for Wholesale Heat Packs in Australia
Ideal for retailers seeking:
A practical heat pack customers genuinely repurchase
Reusable heat packs designed for everyday comfort.
A professional wholesale heat pack for studios, clinics & gifting
Thoughtfully designed for yoga studios, wellness practitioners, allied health spaces,and more.
A wellbeing-focused product that suits a wide range of needs
Gentle warmth commonly used for comfort, relaxation, and tension support.
Sabine & Sparrow supports retailers and professional buyers with Australian-made reusable heat packs created for daily use, durability, and simple care.
Our heat packs are easy to use, straightforward to maintain, and suitable for a wide range of retail and professional environments – from wellness stores and yoga studios to gift shops, workplaces, and corporate wellbeing programs.
They’re designed to be stocked with confidence, used regularly, and reordered – making them a practical option for retailers looking for reliable, long-term product lines rather than trend-based items.
Designed for Retail, Gifting & Repeat Purchase
Comfort That Lasts
Reusable heat pack providing gentle warmth for everyday comfort
Easy to Sell & Distribute
Easy-to-use wholesale heat pack suitable for retail and bulk distribution
Giftable, Retail-Ready Design
Giftable heat pack design suitable for retail shelves and gifting
Alternative to Disposable
Designed for long-term use with minimal waste
Our Wholesale Bulk Heat Pack Range
Our wholesale heat pack range is designed to cover the most common retail use cases – from everyday comfort pieces to giftable bestsellers.
Classic Wheat Bag Heat Packs A core style in our wholesale bulk heat pack range, offering traditional, comforting warmth.
Neck & Shoulder Wraps Popular retail-ready bulk heat packs designed for comfort and ease of use.
Mini & Back Wrap Sizes Compact, giftable options from our heat packs wholesale range Australia.
Design Options Our wholesale heat packs are available in standard prints, seasonal designs, and neutral colourways.
How Our Heat Packs Are Designed to Work
Filled with natural grains and gently heated in the microwave, our heat packs release warmth slowly and evenly. Designed for repeated use, they offer reliable comfort without single-use waste.
Natural Fill & Fabrics
Our wholesale heat packs made in Australia come with natural fillings and durable fabrics chosen for repeated use and comfort.
Care & Safety
Clear care instructions are provided with bulk orders. Packs should be heated according to guidelines and allowed to cool between uses.
Easy to Stock, Explain & Sell
Heat packs that are straightforward for retailers to store, merchandise, and offer to customers – without complicated instructions or special handling.
Reusable natural grain fillings
Designed for repeated use
Microwave heat method
Easy for customers
Scent-free options
Suitable for a wide range of customers
Optional cold use
Adds versatility for customers
What Happens After Customers Take Them Home
For retailers, the real value of a heat pack isn’t just the initial sale – it’s how often customers continue to use them.
At Home
Customers commonly use heat packs during colder evenings, quiet moments of rest, or as part of everyday comfort routines – reinforcing their usefulness well beyond the point of purchase.
Over Time
Because heat packs are reusable and durable, customers often keep them in regular rotation, making them a product that continues to feel relevant rather than seasonal or novelty-based.
Repeat purchase behaviour
Retailers often see customers return to purchase additional heat packs for different rooms, family members, or gifting – supporting long-term shelf value rather than one-off sales.
For retailers, long-term value matters more than a single transaction.
This section then naturally explains what happens after the sale without restating earlier logic.
Why Organisations Choose Sabine & Sparrow
We produce our heat packs in small batches in Australia, with a focus on quality control, transparent materials, and long-term reliability.
Organisations choose Sabine & Sparrow for the balance of practicality, sustainability, and thoughtful design - particularly when purchasing at scale.
Our approach prioritises reusable products over single-use alternatives, aligning with sustainability principles highlighted by organisations such as Planet Ark.
Trusted for over 10 Years
Supplying Australia with Heat Packs since 2014
60 Years Creating
From Couture to Everyday Comfort, we've been stitching for over 60 years
Made in Australia
Hand Crafted in Melbourne
Start a Wholesale Heat Pack Order
Whether you’re planning an initial wholesale order or restocking an existing range, we’ll help you choose heat pack options that suit your store, customers, and selling environment – with straightforward guidance from enquiry to delivery.
Trade pricing, flexible quantities, and clear lead times for retailers, boutiques, and stockists across Australia.
What our customers have to say
"We ordered the Sabine and Sparrow heat packs as a gift to our retreat participants and they are absolutely divine.
The fabric is soft, the scent is beautiful and the packaging is so stunning. They have been so well received.
It has been an absolute pleasure dealing with Sabine & Sparrow. They could not have been more helpful. Highly recommended."
KG
"I am beyond impressed by what you and your team have created.
Thank you for doing such a brilliant job. And you've been a pleasure to work with from the initial conversation to delivery.
Also, the attention to detail, the way it's stitched, just so much care and attention. "
MJ
How Our Wholesale Process Works
Activate your wholesale account: Fill out our form to gain access to trade pricing.
Choose your styles, colours, quantity: Mix and match across our heat pack range.
Customise if needed: Want your own label, fabric or packaging? We’ll quote it.
Receive your stock: Orders processed within 2-5 business days (custom/private-label may take longer).
Start selling — your retail-ready heat packs are ready for display, online or in-store.
Activate your wholesale account
Fill out our form to gain access to trade pricing.
Choose your styles, colours, quantity
Mix and match across our heat pack range.
Customise if needed
Want your own label, fabric or packaging? We’ll quote it.
Receive your stock
Orders processed within 2-5 business days
Start selling
Your retail-ready heat packs are ready for display, online or in-store.
Our product range includes
Ready to Stock Premium Heat Packs?
Click the button to Apply for Wholesale Access or Request Bulk Pricing and join our network of Australian retailers.
Frequently Asked Questions
How do retailers recommend heating your heat packs safely?
Our heat packs are designed to be gently heated in the microwave following the care instructions provided with each order. Clear usage guidance is included to help retailers confidently explain safe heating to customers.
How long do your heat packs stay warm?
Each heat pack comes with heating instructions. Retailers can request branded instruction cards or labels. Always follow the provided heating guidelines to avoid overheating.
Wheat heat packs typically stay warm for 45–60 minutes and are preferred in spa and wellness settings.
Can I mix and match styles and colours in my wholesale order?
Yes. Wholesale orders can include a mix of styles and colourways, depending on availability and minimum quantities. This allows retailers to curate a range that suits their store aesthetic and customer preferences.
Can heat packs be used for cold therapy?
Yes. Many of our heat packs can also be cooled and used as a cold pack, adding versatility for customers. This dual-use feature can increase perceived value at point of sale.
What packaging options are available for retailers?
Our heat packs are supplied retail-ready, with simple, neutral packaging designed to suit a wide range of store environments. Packaging details can be discussed as part of your wholesale enquiry.
Do you provide product information to help retailers sell in-store?
Yes. We provide clear product details and care guidance to support retailers with staff training and customer questions, making the products easy to explain and recommend.
Can I request samples before placing a wholesale order?
Yes. Sample packs are available so you can test fillings, fabrics, scents, and sizing before committing to larger orders.
How do I become a wholesale stockist?
Click “Apply for Wholesale Access” on our website or contact us directly. Once approved, you’ll receive wholesale pricing and ordering access.
General
Products + Services
We offer a range of Eye Pillows, Heat Packs, Baby products + more.
All our items are made locally in Melbourne with a focus on natural and organic materials.
With in house manufacturing and development, we also work with a range of boutiques supplying a range of private label and custom designs.
Minimum Order
Wholesale rates apply with minimum of $100
Choose any # of product / colour / scent combo you like.
Private Label and Custom Order qty vary, please contact us for more info.
Packing Options
Choose your packing style
Using our products in a retail environment?
Need it packed in a plastic protective case?
Our range of products can be customised in a variety of ways to suit your needs.
Website Promotions & Discount Policies
Sabine & Sparrow runs promotional offers on our website, including (but not limited to) “Buy 2 Get 1 Free”, complimentary gifts with purchase, free postage offers, and promotional coupon codes.
Please note that these promotions are strictly available for retail customers only. While wholesale customers may be able to physically add promotional items to cart during checkout, these offers do not apply to wholesale orders and will not be honoured.
Wholesale pricing is already structured separately and cannot be combined with retail promotions, discounts, coupon codes, or free shipping offers.
Shipping & Postage – Wholesale Orders
Wholesale orders are subject to separate shipping rates from retail orders.
While our website may automatically calculate postage at checkout, retail shipping promotions (including free shipping thresholds or discounted postage offers) do not apply to wholesale accounts.
In the event that incorrect shipping rates are applied due to a system error or promotional conflict, Sabine & Sparrow reserves the right to adjust the shipping total or contact you prior to dispatch to arrange the correct rate.
Processing Time Frame
Processing time can vary on current projects and quantity.
Generally, wholesale orders are processed within 2 - 5 business days.
If processing it outside of that timeframe, we'll give you an ETA.
Sales + Promotional Material
Product and Sales information can be found below and on product listings.
Training notes with standard customer questions are included in your wholesaler welcome pack.
Wholesalers are permitted to use our images and product information on their site, social media and other relevant marketing material.
Please tag us when sharing on social media.
How to Order
Stocked Products
You can order our products online with a wholesale account.
Once activated, your wholesale terms + rates will be applied.
Click here to request wholesale access
or email us below
Custom Orders / Private Label
For any custom products or private label items will be invoiced either through or wholesale portal or invoice.
Got more questions?
Drop us a line below and we'll get back to you ASAP
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